
Generative AI is artificial intelligence that creates new content — text, images, code, audio, even video — rather than just analysing existing data. Tools like ChatGPT and Midjourney are generative AI: you give them a prompt, and they produce something original in response. Here’s how it actually works, in plain English.
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What is generative AI?
Traditional AI mostly recognises and sorts things — is this email spam, is that a photo of a cat, will this customer churn. Generative AI produces something new. Ask it to write an email, design a logo, or draft code, and it generates a fresh result that didn’t exist before, based on patterns it learned from huge amounts of training data.



